Question: Hello there, I have been assigned a project where I have to open up my own business. So, I decided that I will open a

Hello there, I have been assigned a project where

Hello there, I have been assigned a project where I have to open up my own business. So, I decided that I will open a pet mobile grooming business, but as a part of my project I am also required to complete a Distribution Channel Worksheet, and that is where I am struggling the most. So, I have completed the Distribution Channel Part 1 and 2, but I am so confused on what answers can I add on the Distribution Channel Part 3? Can you please help me on what answers should be included in the Part 3 of the Distribution Channel 3 Worksheet? Thank you in advance, and God bless you :)

Distribution Channel 3 Distribution Channel Assessment Worksheet Distribution Channel I Distribution Channel 2 (Mobile Vans or Trucks) 5 Star Pet Groomers (Direct to Home Executives) The ease of entry is very easy The ease of entry for because there are only distribution channel 2 will be Ease of Entry limited players. high because we do not need additional infrastructure or facilities for developing distribution channel 2. The geographic proximity is Separate packages or bundles not relevant because our of geographic location can be grooming services need to be identified in local areas and Geographic delivered at the doorsteps of the executives could be Proximity the customers. They may stationed there for the charge extra for greater proximity to the customers. distance. There are various types of Due to running multiple costs that will be included in distribution channels for our financial list such as executives, the cost would be Water tanks, water tubs very high. cost. Costs Other accessories such as shampoo, scissors brush cost, etc. Safe and hygiene cost Vehicle fuel and maintenance cost. Competitor's positions The strategy that is being would be highly affected used by our competitors Competitors' because if our business could be differentiated by Positions provides excellent service, providing some unique or then it is more likely that the specific additional packages competitor's business would to the customers. be greatly affected. Since pet grooming is a Identifying the skills, skilled business, it requires specialties, and the cost management monitoring incurred are some of the Management starting from the beginning to best ways that can help us to Experience the end and manpower manage the distribution allocation, employee training channel. marketing planning, and many more. Staff members will be trained Many high skilled groomers on how to be police and are available in the job control their temper or market. Hence, hiring skilled behavior during certain groomers for our business Staffing negative situations. Also, would not be a problem. Our Capabilities training will be provided to grooming business requires staff members on how to us to hire experienced maintain a clean environment groomers who are willing to in our mobile pet salon. work for minimum salary and benefits. The mobile pet grooming There is no need for business requires high additional marketing to marketing because since we promote using the are new in the market people distribution channel Marketing must know about our Needs business. Social media banners, campaigns, and posters will be highly helpful to promote our grooming services

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