Question: Hello tutor, please help with this practice question, thank you! 8. Marketing is commonly regarded as just 'getting the message out' and 'inuencing customers'. But

Hello tutor, please help with this practice question, thank you!

$Hello tutor, please help with this practice question, thank you! 8. \"Marketing$

8. \"Marketing is commonly regarded as just 'getting the message out' and 'inuencing customers'. But these days marketing has to be very closely related to research and development (R&D).\" Discuss this statement as follows: a) Explain what the marketing mix is and how R&D can underpin the '4Ps' decisions of an international business. Use examples to illustrate which topics need to be researched. (12 marks) b) What factors should an international firm consider when locating its R&D facilities? (6 marks) 0) What are the main international marketing strategies, and what R&D need to be undertaken to support each strategy? (7 marks)

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