Question: Help!!!!! Answer ALL the questions Question 1 According to data generated from POS system of a two Michelin Star Classic Chinese restaurant, the general manager

Help!!!!! Help!!!!! Answer ALL the questions Question 1
Help!!!!! Answer ALL the questions Question 1
Help!!!!! Answer ALL the questions Question 1
Answer ALL the questions Question 1 According to data generated from POS system of a two Michelin Star Classic Chinese restaurant, the general manager would like the restaurant manager to classify the menu items into the four categories, namely "Dog". "Plowhorses", "Puzzles" and "Star", of the menu engineering model. Popularity Menu Items Price Average Cost % Profit Margin Popularity Dim Sum Chicken Bun with Ginger Crab Meat Supreme Soup Dumpling Deep-fried Taro Prawn Dumpling Pork Liver Dumpling $28 $228 $58 $58 20% 30% 28% 24% High Low Low High 32% 12% 28% 15% High Low High Low As the restaurant manager, you are required to provide the following: a) Describe the concept of the menu engineering model AND classify all the menu items with diagrams accordingly, (10 marks) b) Give at least TWO (2) recommendations each for improving the performance of all the four menu items. (30 marks) Question 2 David, without any catering experience, opened The Prince Restaurant in April 2019. He made the sales forecast in April 2019 for the whole year of 2019 simply by referring to his rough estimation with no justification. In June 2019, there were a slight decrease in the sales of two dishes, "Waldorf Salad" and "Veal Curry with Rice". David offered a special discount on these two items in July 2019 to boost up the sales. In July 2019, food production was in trouble due to several cases of breakdown of second-hand refrigerators. In July 2019, a new restaurant famous for pasta dishes, including Spaghetti Bolognaise and Spicy Spaghetti with Anchovies, was opened in the same area. During the summer season, the weather was very unstable which caused unsatisfactory sales results. This was not expected by David. The following shows the record of the sales forecast and the actual sales of The Prince Restaurant for the month of July 2019. The Prince Restaurant Sales Forecast and Actual Sales Record for the Month of July 2019 Sales Forecast Actual Sales Variance (Portions) (Portions) (Portions) (%) Appetizers Waldorf Salad 640 880 +240 +37.59 Cold Seafood Platter 720 504 -216 -30.0% Fresh Oysters 480 160 -66.7% Total 1840 1544 -296 -16.1% Main Courses Spaghetti with Cheese 1600 896 -704 44.0% Veal Curry with Rice 800 1248 -448 +56.0% Seafood Spaghetti 400 144 -256 -64.0% Total 2800 2288 -512 -18.3% -320 a) Describe the sales result for the month of July 2019. (5 marks) b) Identify the causes of the variances between the sales forecast and the actual sales of the dishes. (10 marks) c) Specify how David can make a better sales forecast in the next year. (15 marks) Question 3 A large catering group, operating twenty coffee shops in Hong Kong for nearly ten years since 2009, has recently encountered great difficulties in most of its operations. There are issues on decreasing sales revenue, increasing operating costs, and complaints received on both the food quality and service. a) Specify how the current business environment in Hong Kong might have impact on the difficulties that the operator has encountered. (20 marks) b) If you were the group operations director, what measures would you recommend to tackle the difficulties? (10 marks) - END OF INDIVIDUAL ASSIGNMENT

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