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Disjunctive Decision Rule: meet any minimum requirement Evaluative Criteria Importance ranking Canon Kodak Olympus Nikon Image Quality 40 3 3 4 5 5 Weight 30 2 5 4 3 Price 20 3 3 3 4 LCD screen size 10 4 4 N N Image Quality 4 Weight not critical Price 5 LCD screen sizes Which brand(s)? Olympus and Kodak None of the above Canon and Nikon Nikon and Olympus Canon and Kodak Elimination-by-Aspects Decision Rule: Rank order first importance ranking in the table) and cutoff point for each Evaluative Criteria Importance ranking Canon Kodak Olympus Nikon Image Quality 40 3 3 4 5 Weight 30 2. 5 5 4 4 3 Price 20 3 3 3 4 LCD screen size 10 4 4 2. 2 Cutott 3 5 Image Quality Weight Price LCD screen size Which brand? 3 3 Kodak Nikon All of the above Canon o Olympus The Lexicographic Decision Rule: Rank order (as in Table) and pick the brand that scores highest on the most important attribute. Which brand? Evaluative Criteria Importance ranking Canon Kodak Olympus Nikon 40 3 3 4 4 5 Image Quality Weight 30 N 5 4 3 Price 20 3 3 3 4 LCD screen size 10 4 4 N 2. All of the above Nikon Kodak Olympus Canon