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Holton

Which is NOT true when it comes to the topic of targeting the right audience?

Placing ads on appropriate websites and apps is critical to effective online advertising

The better an advertiser can target the right audience, the more the advertiser is willing to pay for advertising

To find the right places to advertise online, advertisers begin by selecting general interests for their customers

Display ads often perform equally well on mobile devices and desktop computers

If an online retailer has focused almost exclusively on demand harvesting efforts for the last few years, it should

Shift its focus to demand generation

Continue focusing on demand harvesting

Shift its focus to loyalty building

None of the above

True or False: A key aspect of managing a brand's online reputation is to create positive content about the brand that will rank well in SERPs.

True

False

True or False: Instagram has by far the youngest user base of all the popular social media platforms.