HELP! I think it is A or C, but not sure. I'm more for A. Review Carefully.

Question 19

Given the following data from a recent Comparative Competitive Efforts page in the CIR:

INTERNET SEGMENT	Your Company	Industry Average	Your Company vs. Ind. Avg.
Retail Price ($ per pair)	$78.50	$76.28	+2.9%
Search Engine Advertising ($000s)	6,000	6,225	-3.6%
Free Shipping	No	None	Same
S/Q Rating	5.9	6.3	-6.3%
Model Availability	400	300	+33.3%
Brand Advertising	15,000	14,350	+4.5%
Celebrity Appeal	180	111	+62.2%
Brand Reputation	87	76	+14.5%
Online Orders (000s)	684	538	+27.1%
Pairs Sold (000s)	684	538	+27.1%
Market Share (%)	12.7%	10.0%	+27.0%

Based on the above data for your company, which of the following statements is false?

a) Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's brand reputation.

b) Your company had a small competitive disadvantage in search engine advertising.

c) Your company had a price-based competitive advantage of 2.9%.

d) Your companys percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 12.7 % market share.

e) Your company's two biggest competitive advantages in the Internet Segment related to celebrity appeal and model availability.