Question Questior Question Given the following data from a recent Comparative Competitive Efforts page in the CIR: Question Question Your Industry Your Company INTERNET SEGMENT 0 Question Company Average vs. Ind. Avg. Retail Price ($ per pair) Question $66.00 $76.28 -13.0% Search Engine Advertising ($000s) 6,000 6,225 -3.6% O Question & Free Shipping No None Same O Questions S/Q Rating 6.3 6.3 0.0% O Question 1 Model Availability 300 300 0.0% Question 1 Brand Advertising 13,000 14,350 -9.4% O Question 12 Celebrity Appeal 70 111 -36.9% O Question 13 Brand Reputation 70 76 -7.9% Online Orders (000s) 539 538 +0.2% Question 14 Pairs Sold (000s) 539 538 +0.2% O Question 15 Market Share (%) 10.0% 10.0% 0.0% O Question 16 Question 17 Question 18 Based on the above data for your company, which of the following statements is false? O Question 19 Copyright by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting sexpressly prohibited and constitutes copyright violation 0 Question 20 O Your company's percentage competitive advantages and disadvantages on the 8 competitive = Answered factors affecting Internet sales and market share essentially offset each other, thus producing 0 = No Answer an "average" overall competitive effort and "average" sales and market share outcomes. Your company had a price-based competitive disadvantage of 13.0%. o Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S/Q rating and model availability, which were both "average." O Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's brand reputation. Copying, redistributing, or website posting is expressly prohibited and constitutes copyright violation Version 1666044*** Copyright 2021 by Glo-Bus Software, Inc