Help in making an unsolicited proposal from a coffee shop to the school.  A persuasive letter to the school to let them open a branch of their coffee shop in the school's cafeteria.

 

Instructions:

The formal business letter should:

·       Demonstrate clear, concise, and direct writing;

·       Include at least one relevant visual component (graph, chart, diagram, table, illustration, photograph, etc.);

·       Involve research (this can include observations, personal experience or knowledge, surveys, and personal interviews, in addition to traditional library, database, or internet research) with proper MLA or APA citation;

·       Use a recognizable and logical structure, including, at the very least, an introduction, body points, and a conclusion.

·       Adhere to the principles of PAIBOC (Purpose, Audience, Information, Benefits, Objection & Context).

 

Rubric for this persuasive letter:

1. Reasons Supporting Goal or Thesis Statement - Includes 3 or more reasons (facts, statistics, examples, real-life experiences) that support the goal or thesis statement. The writer anticipates the reader's concerns, biases or arguments. and has provided at least 1 counterargument. 

2. Facts & Example - All of the facts and examples are specific and relevant, and explanations are given that show how each piece of evidence supports the author's position. 

3. Sequencing - Arguments and support are provided in a logical order that makes it easy and interesting to follow the author's train of thought. 

4. Letter Format - Complies with all the requirements for a business letter.