help me answer my peer about this discussion "

Knowing and understanding the audience is vital for delivering a successful presentation. When delivering a speech or presentation, the ability to be able to connect with the audience so the message being provided, whether informative or persuasive, is well received. Lucas (2020) explains demographic audience analysis as a utilization tool for identifying specific factors such as age, gender, religion, race, and cultural background as a basis for audience analysis when preparing for a presentation (p. 99). When discussing the topic of technology, such as iPhones, considering the age and technical fluency of the audience can help tailor the language and communication style used for a more thorough understanding of the subject matter. For instance, using broader terminology such as, color and image for describing applications, when speaking to an older audience demographic versus using specific application names or shorthand when speaking to a younger audience. When speaking with a primarily female or male audience, topics and terminology may also be adjusted accordingly. With a primarily male audience, topics that focus on beauty products, menstruation, or female centric fashion may cause the audience to lose interest, leading to disconnect between the speaker and the audience. However, when using demographic audience analysis, the speaker must be cautious of any potential stereotyping to avoid offending the audience or providing misinformation.

Geographic locations can also vary the demographic audience analysis in ways where the audience may all be the same age, race, and gender, although with consideration of their geographic location, such as urban versus rural, the audience may have different interpretations or experience regarding the topic being presented. Audiences from urban or rural lifestyles will have different perspectives of available conveniences such as restaurants and shopping, based on their geographical locations. Utilizing these key factors when crafting and delivering a presentation, will allow the most impactful and effective responses to the topic being discussed.