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Katrina Lake planned on being a doctor. It never came to be. Instead, her career started with a job in consulting followed by work at a venture fund and then business school. After business school, Lake launched Stitch Fixthe online subscription-based personal styling fashion service. Shes been immensely successful since then. She is the youngest female business founder and CEO to ever take a company public and she now runs a $3 billion business. Lake made the Forbes list of 40 under 40 in 2016 and has been named as one of Americas richest self-made women.

It hasnt always been an easy road for Stitch Fix. Venture capitalists were not quick to invest in the company. As one put it, I dont see why this is better than the personal shopper my wife goes to at Saks. Never mind that most people dont use personal shoppers and Stitch Fix was opening up personal shopping to the mass market for the first time. The company ended up with less investment than it officially needed, but Lake believed it forced the company, early on, to focus on profitability.

As CEO, Lake is involved in strategic decisions that impact the company. But she also makes the time to offer five or six style recommendations to clients each week. As Lake puts it, Its valuable because I can see who our clients are. I can see how our inventory looks today.... It gives me more insight into areas in the assortment that, yes, we have data around it, but experiencing it firsthand is sometimes even better. It also gives me a sense of a stylists experience.

When Stitch Fix went public in November 2017, Lake was holding her young son in her arms while ringing the Nasdaq Opening Bell. The media made a big deal about this, but Lake says the moment was unplanned. I was doing it because thats who I am and that was a normal thing for me to do. In retrospect, I wish I had been smart enough to plan for it, because I understand why it meant a lot to people ... to start to break down those barriers around who you are as an executive, who you are in raising a family and who you are personally, is something I feel really privileged to have been a part of.

Lake has become involved in helping to develop the next generation of female company founders as a mentor and coach. She says, There just arent enough great examples of different types of people that are at the top. I feel a lot of responsibility in making sure that others can see themselves there.

Questions:

1. What examples are provided in this case for how Katrina Lake exhibited authentic leadership?
2. What has Katrina Lake done that likely allowed her to develop credibility and trust as a leader?
3. In what ways has Katrina Lake demonstrated behaviors that indicate servant leadership? What could she do to exemplify servant leadership even more?
4. Lakes Stitch Fix is thought to have transformed the fashion industry by making personal shopping more affordable and less time-consuming. If Lake has been a transformational leader with her followers, what kinds of behaviors would she have exhibited?