Question: help me!! gross rating points is wrong Incorrect 0/1 pts Question 10 When measuring success of integrated marketing communication programs, refers to the percentage of

help me!!

gross rating points is wrong

Incorrect 0/1 pts Question 10 When measuring success of integrated marketing communication programs, refers to the percentage of the target population exposed to a specific marketing communication. reach frequency objective-and-task gross rating points click-through rate

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