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expenses for engineering, product development, and design employees, including stock-based compensation, expenses associated with ongoing improvements to, and maintenance of, our platform offerings, and ATG and Other Technology Programs development expenses, as well as allocated overhead." 4. General & Admin (23% of revenue in 2019): "General and administrative expenses consist primarily of compensation expenses, including stock-based compensation, for executive management and administrative employees, [...] also include legal settlements." 5. Depreciation and Amortization (3% of revenue, 2019): It's this low because most assets (the cars) are owned by the drivers. Once autonomous vehicles come into play this will likely change (though there could be different ownership models). "all depreciation and amortization expenses associated with our property and equipment and acquired intangible assets[ ...], and dockless e-bikes [...]" 6. And other costs, including interest expense. Recent bond coupon rates were 7.5% which would be higher without the support of the Fed in the wake of Covid. Questions 1. How did Uber's business model give them an advantage over the early competition? Is this advantage sustainable? Uber has raised cash through both equity and debt. The most 2. recent equity event valued them at $76 billion. The most recent debt offering was at the junk bond level of 8%.: a. Do you think the equity investments make sense? Why or why not? b. Do you think the debt (would be a good investment? Why or why not? 3. Uber has faced significant challenges due to the ethics and business climate of the company. How do you feel that this has affected the future prospects of the company? 4. Uber has faced scrutiny and regulation from governments at various levels. How do you feel that this has affected the future prospects of the company? 5. Use the information provided in the case and the provided Canvas Template to develop Uber's Business Model Canvas.Consider an economy that is described by the following equations: ca = C+ Cy (Y- T) - Cyr T = T+ty Id = I - Yrr+ YyY G = G Ma PEL= L+lyY- by(r+ me ) MS = M Y: Full-employment level of output Where C, Cr, T, I, Yr, VY, L, ly and ly are positive numbers, 0