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Unit: Organizing Case Study - D.Hilly Games of the Future Dee Hilly is the President of D.Hilly Games of the Future. This successful computer design company designs video games and sells them to Nintendo, Sony and Microsoft. D.Hilly started the company 5 years ago, since then it has grown into the second largest video game design company in North America, with annual sales of over $10,000,000 As the company grew bigger Dee began hiring managers to help her handle the different functions of the company such as marketing, sales and production. However, she discovered that managers were spending a lot of time solving the day to day problems of the staff. This resulted in missed deadlines, an increase in over time and decline in product quality. She believes that the managers are not managing their time properly and is considering hiring each of them an assistant to help them stay on track. Lately she's noticed that morale has been low and 3 of her employees who have been with the company since the beginning have quit. Sick days have increased by 10% over last year. Dee is considering implementing a job enhancement program but feels it would be costly and take up a lot of a lot of time to coordinate it. Dee has hired you as a consultant to get the company back on track. She has provided you with a current organizational chart, but feels that there is room for improvement. President Dee Hilly Accounting - Human Resources Marketing Manager Sales Manager Production Manager - Develop & produce marketing plans - Manage media relations - Prepares & develops focus group sessions - Develops advertising campaigns - Decides consumer sale price - Manages relationships with current customers - Monitorscompetitors - Develops sales strategies - Price negotiations Oversee all Production processes Quality Control Product Design Purchasing Marketing Employees (2) AB Sales Employees (2) Production Employees (4) A. Facilitates focus group sessions B. Assists with advertising campaigns C. Sells end product to retail outlets D. Designs Games Unit: Organizing Your task: Read the case study carefully. Assume you are acting in the role of consultant to Dee Hilly. Answer the following questions independently: 1. Identify the major problems with D.Hilly Games of the Future. 2. Using the principles discussed in class, provide a solution incorporating the following information: a) What type of organizational structure would you recommend to D.Hilly? b) Prepare an organizational chart. You must take workload, authority, line and staff authority, delegation, chain of command, span of control, centralization vs. decentralization and job design into account when formulating your answer. 3. Create an incentive package for the employees. There should be at least three options for employees to choose from and each package should include s a job design alternative, benefits and a team building opportunity. Include a detailed explanation for each option and describe how it will benefit the organization. 4. Dee would like to attract new employees to the company and feels it would be beneficially to promote the new organizational design to the current employees. Create a one page document that can be used to promote the new structure on the company website, assume the company has chosen one of your incentive package options