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Over 20 local vendors participate in the Leicester Farmens Market, held at the Leicester Community Center 2979 New Leicester Hwy on a regular basis. The featured vendon offer a wide array of vegetables, flowers, meat, cheese, baked goods, herbal remedien, fresh prepared foods, garden plants, arts and crafts. All items are grown or produced in the local areas of Leicester, Dix Creek, Sandy Mush, Newfound, West Buncombe and Marshall. Guents can stock up on ensentials, treats or just enjoy an easy dish for friends or family from one of several vendors cooking fresh meals on site. Although promoted through the ASAP Local Food Guide and Yelp, the market has a minimal online appearance, and its availability is inconsistently advertised. The Leicester Farmers Market is promoted as having a website, however visitors are redirected to join a group on Facebook. The service-based market has recently gone through a change in management. The new management team wishes to broaden awareness of the offerings available at the market by implementing a cohesive plan for online social presence and promotion. Referencing Chapter 7 of the text, Services Marketing, provide a FULL assessment regarding the elements listed below as relate to Leicester Farmers Market's plan for improving awareness: Demonstrate what the customer lifetime value will look like for the company above. Be specific and thorough in your explanation of related benefits ( 20pts)