Question: help me with this mini study case in Marketing Question 1: You are a new accounts manager, hired by Kellogg's to run their holiday campaign.

help me with this mini study case in Marketing
Question 1: You are a new accounts manager, hired by Kellogg's to run their holiday campaign. First research how "EIf on the Shelf" is a cultural phenomenon and suggest 2 product improvements that would both advance the Kellogg's family brand and the "Elf on the Shelf" brands. What time of product marketing would you use (specific terms from Chapter 9 or 10) and why? (2-4 paragraphs, 46 sentences each, reference all used diagrams and sources from text and internet). 10 Marks Question 2: Your second role as new accounts manager at Kellogg's is to suggest a new product item to Kellogg's already extensive product lines and mixes. To do this you will have to present a visual that shows Kellogg's product width and depth. After providing this visual, discuss what product would best increase Kellogg's profits. Define what type of consumer product this will be and what market segments would be interested. 10 Marks Question 3: The CBC recently report that inflation has hit the food industry hard, with price increases to cereal at 17.9% in October 2022 (CBC, Food keeps getting more expensive even as overall inflation slows I CBC News). Develop a pricing strategy for your new product (from question 2), following the steps covered in pricing decisions. Use appropriate pricing terms and explain your rationale. 10 Marks Question 4: Kellogg's has maintained a commitment to its Corporate Social Responsibility program, "Better Days for all." Review this through the Kellogg's Canada website above. Does Kellogg's have an advantage to partner with a Not-For-Profit organization? As their Accounts Manager, explain an advantage and disadvantage for doing so, and what organization may be a good fit for the company? 10 MarksStep by Step Solution
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