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Which company spent very little on R\&D and was still able to gain significant market share? By 2010 or thereabouts, the travel market faced a competitive onslaught from new comparison shopping engines that created a dramatic increase in price transparency. Metasearch engines crawl the websites of travel agencies and travel service providers to provide rich comparison shopping experiences. These real-time comparison shopping solutions provide comparisons across price, features, availability and quality. Metasearch players make money by collecting referral fees from agencies and service providers and from advertising revenue. Well known players include Kayak (Booking, 2013-present), TripAdvisor (Expedia 2004-2011), Trivago (Expedia 2013-present) and TravelZoo. Metasearch players impact the online travel agency market by: - Enabling full, transparent price discovery - Commoditizing the service of online travel agencies, making the source of the hotel room or airline ticket indistinguishable and undifferentiated - Undermining the travel website brand value - Challenging the network effect Is the advent of these services favorable or unfavorable for online travel websites? With low Barriers to Entry, if more players enter the market, is the pricing model more likely to be similar to an Oligopoly or a Competitive market going forward? Who might a new entrant be Which company spent very little on R\&D and was still able to gain significant market share? By 2010 or thereabouts, the travel market faced a competitive onslaught from new comparison shopping engines that created a dramatic increase in price transparency. Metasearch engines crawl the websites of travel agencies and travel service providers to provide rich comparison shopping experiences. These real-time comparison shopping solutions provide comparisons across price, features, availability and quality. Metasearch players make money by collecting referral fees from agencies and service providers and from advertising revenue. Well known players include Kayak (Booking, 2013-present), TripAdvisor (Expedia 2004-2011), Trivago (Expedia 2013-present) and TravelZoo. Metasearch players impact the online travel agency market by: - Enabling full, transparent price discovery - Commoditizing the service of online travel agencies, making the source of the hotel room or airline ticket indistinguishable and undifferentiated - Undermining the travel website brand value - Challenging the network effect Is the advent of these services favorable or unfavorable for online travel websites? With low Barriers to Entry, if more players enter the market, is the pricing model more likely to be similar to an Oligopoly or a Competitive market going forward? Who might a new entrant be