Help please ? 20 - 25

A marketing manager asking the question "Is the decision of considerable strategic or tactical importance?" prior to conducting research is checking which of the determinants of the need for marketing research? 0 a. Benefits vst costs 0 b. Nature of the decision 0 c. Availability of data 0 d. Time constraints All of the following questions are relevant to marketing managers in determining if marketing research is needed EXCEPT: O a. Is there sufficient time to start the research before decisions will have to be made? O b. Does the potential value exceed the research expenditures? 0 c. Can the required data can be obtained? 0 d. Is the potential payoff worth the investment? One way that the development of communication technologies has inuenced how marketing researchers are conducting research is: O a. Record data with paper surveys. O b. Hack customer personal smartphones to monitor their every move. 0 c. Using new devices like iPads to display images to respondents. Q d. All of these are correct. Which of the following is true regarding global marketing research: 0 a. Global marketing never requires customized marketing strategies. 0 b. Global business first requires an understanding of the nature of the particular markets. 0 c. An increase in geographic boundaries has limited global marketing research. 0 d. Research has identified a typical European consumer. As internationalization of marketing , the demand of marketing research 0 a. decreases; increases. 0 b. increases; decreases. O c. increase; stays the same. Q d. increases; increases. To verify that empirical ndings from one culture also exist and behave similarly in another culture is referred to as O a.Culture analysis 0 b. Global marketing 0 c. Culturally crossvalidate 0 cl. International focus