please help me this question for me this is high mark please do guide me the topic i will list down tq for MBA MUST have introduction the body and conclusion please please do for me tq

INDIVIDUAL ASSIGNMENT 1 (25%)

The Task:

You have just been appointed to the position of Senior Marketing Manager with a fashion retail chain. The company sees the importance of managing the products and corporate reputation effectively, whilst simultaneously maximising the sales and profits. Your first task is to READY a brief report for the board members, to assist in explaining the role of strategic management process and developing corporate reputation. Within the report the following information has to be present:

1. The definition of the term strategic marketing with a provision of any FIVE (5) major benefits that arise from effective strategic marketing to enhance long-term corporate reputation.
2. The drawbacks that accompany the process of strategic marketing planning, that the marketing managers must proactively anticipate

ASSESSMENT CRITERIA:

NO.	ASSESSMENT CRITERIA	WEIGHTAGE
1	Exploration of topic, knowledge & understanding through thorough & appropriate research. The choice and range of appropriate content.	10%
2	Arguments put forward are reasonable, well-structured, logical and integration of literature/data into work.	20%
3	Level of discussion/analysis/ critical evaluation &/or reflection, developing points in the appropriate way with thorough consideration of various factors.	30%
4	Conclusion sums up the main points; draws relevant observations; articulate & fluent academic writing style	20%
5	Research and presentation of relevant information; Appropriate use of prescribed referencing format (citation and referencing)	10%
6	Use of appropriate format, font, paraphrasing, grammar, spelling, syntax met word count specifications	10%
	TOTAL:	100%