HELP PLEASE

Question 17 (Mandatory) (1 point} i 1}) Listen } The marketing manager for Joe's Shoe-Mart has decided to conduct descriptive research using primary data. Based on some preliminary research of trade journals and interviews with customers, she knows what questions to ask. However, the customers she wants information from are spread out over many stores in several states. The best technique for her to collect this data would be ________ . O in-depth interviews 0 case studies 0 focus groups 0 experiments 0 SUFVEYS Question 18 (Mandatory) (1 point} i 1!) Listen } Which of the following competitive forces is NOT addressed directly by Michael Porter? O threat of new entrants O threat of substitute products 0 relative power of other stakeholders O bargaining power of suppliers 0 rivalry among existing firms Question 19 (Mandatory) (1 point} i 1}) Listen } When products like cell phones are promoted as a safety device for working women and moms, this demonstrates that one way to find "new" markets is to 77777777 . 0 develop product penetration strategies sell added benefits to the existing customers reposition the existing products targeting different customer segments alter the cost so more people can afford the product 0000 create advertisements targeting working women and moms