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Question 9 (Mandatory) (1 point) {3) Listen p The failure of Apple Newton, the first PDA, highlights the fact that ________ O the essential benefit is not the fundamental need met by a product 0 people look for products that are technically superior O the best product technically is not always the most successful product 0 the essential component in delivering value is product pricing 0 intense marketing communications can even make a wrong product successful Question 10 (Mandatory) (1 point) {3) Listen p The ____ product extends the core product to include additional features, designs, and innovations that exceed customer expectations. 0 differentiated deviated amended specialized OOOO enhanced