Question: help pls Question 1 - How do utilitarian and hedonic values influence the choices that consumers make when shopping at Costco? Question 2 - Would

help pls Question 1 - How do utilitarian andhelp pls

Question 1 - How do utilitarian and hedonic values influence the choices that consumers make when shopping at Costco? Question 2 - Would you consider a Costco shopper to be a habitual decision maker? Are Costco shoppers likely to be loyal based on brand inertia? Question 3 How do Costco's samples influence consumers' learned responses to the environment? - Question 4 - What consumer risks does Costco alleviate? Does it create risks that wouldn't exist in a more traditional retail shopping environment? Question 5 - How does Costco influence consumer search and the creation of a consideration set? Question 6 - What is the likely impact of in-store samples on search regret

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