Question: Help Professor Wong solve the following problem using the pain points listed below Problem: Traveling in a foreign country Persona: Martha Elderly solo traveler (
Help Professor Wong solve the following problem using the pain points listed below
Problem: Traveling in a foreign country
Persona: Martha Elderly solo traveler years old
Pain pointsneeds: Martha loves to travel but is a slow walker. She would like to travel more but is afraid of traveling in a group because she is too slow and doesn't want to get injured.
Current solutions: Tour bus groups
What's not good enough: can't customize own pace in groups and might trip and fall
Marks are given for
Describe an innovative idea of of how it can solve the pain point for the persona novel meaningful, valuable
Demonstrate how you got to the idea using one of the methods covered in class Mindmapping SCAMPER or role play
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