Question: Help Save 8 Exp For a cost, Theodosia can open up a Jimmy John's store in her hometown of Detroit, Michigan. The Grent company has

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For a cost, Theodosia can open up a Jimmy John's store in her hometown of Detroit, Michigan. The Grent company has agreed to let Theodosia use its company name. Additionally, the company will give her support for her operational and marketing efforts. What type of market entry strategy is this?

Multiple Choice

04

34

direct ownership

contract manufacturing

licensing

franchising

joint venture

Help Save 8 Exp For a cost, Theodosia can open up

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