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using the brand name with that of another firm, and licensing the brand to other firms. brand. The goal of this activity is for you to distinguish between the various branding strategies marketers use.

Match each example to the appropriate branding strategy.

References

Prada$-$designed LG

$2$

Kellogg's cereals

$3$

KFC and Taco Bell

$4$

Famous Amos

cookies

$5$

Colgate

toothbrushes

Match each of the options above to the items below.

Individual brands benefit from the overall brand awareness associated with the family name.

Individual brand names are used to market a firm's products individually.

A brand extension is the use of the same brand name in a different product line. It is an increase in the product mix's breadth.

Co$-$branding is the practice of marketing two or more brands together, on the same package, promotion, or store.

Licensed brands are those for which there is a contractual agreement between firms whereby one firm allows another to use its brand name, logo$,$ or symbols in exchange for a negotiated fee.

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