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Consumers continue to evaluate the merits and value of a product they have purchased to determine if the actual performance meets their expectations, often using many of the criteria they used in the purchase decision process. It is very common, especially with expensive, high$-$involvement products, for marketers to have salespeople call or email recent customers to make sure they are satisfied with their new purchase. They do this to avoid or reduce

$q,$ decision. which is doubts in the buyer's mind about whether purchasing the product was the right

Multiple Choice

post$-$purchase affirmation

comparative shopping

cognitive dissonance