Question: Help Save & Exit Many calalog companies create special run issues based on what customers have purchased in the past. For example, customers who frequently
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Many calalog companies create special run issues based on what customers have purchased in the past. For example, customers who frequently order bedding items Ike sheets and pillows receive a catalog wilh a larger secilon of bedding Items than do customers who mostly order kitchen took. These spedal issues are an example of:
Multple Cholce
typical productionoriented era marketing practices.
customer relationship management
CC marketing
a transactional marketing orientation.
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