Question: Many catalog companies create speciah run issues based on what customers have purchased in the past. For example, customers who frequently order bedding llems the

Many catalog companies create speciah run issues based on what customers have purchased in the past. For example, customers who frequently order bedding llems the sheets and pillows recelve a catalog with a larger section of beding items than do customers who mostly order kitehen tools. These special issues are an example of:
Multiple Choice
supply chain management.
a transactional marketing orientation.
typical production-oriented era marketing practices.
customer relationship management.
Many catalog companies create speciah run issues based on what customers

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