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Coca$-$Cola sells two different zero$-$calorie versions of Coke: Diet Coke and Coke Zero. It has chosen to attempt to appeal to men with Coke Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca$-$Cola also designed a masculine$-$looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of

Multiple Choice

positioning

targeting.

segmentation.

a market segment.

market penetration.