Question: Coca - Cola sells two different zero - calorie versions of Coke: Diet Coke and Coke Zero. It has chosen to attempt to appeal to

Coca

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Cola sells two different zero

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calorie versions of Coke: Diet Coke and Coke Zero. It has chosen to attempt to appeal to men with Coke Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca

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Cola also designed a masculine

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looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of:

Multiple Choice

Positioning.

A market segment.

Targeting.

Segmentation.

Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and

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