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Portfolio tests refer to

Multiple Choice

$$ placing a test ad in a collection with several other ads, asking consumers to read through them, and then asking for their impressions of the ads.

presenting a panel of consumers with an ad and asking for their reactions concerning the ad's effectiveness and appeal.

presenting consumers with a sample of a product and several different advertisements for the product, then asking them to explain which one they think is most effective and why.

presenting a panel of consumers with an ad for a limited period of time, then removing the ad and asking the respondents to recall as much pertinent information as possible.