Question: Help Save & Exit Submit To develop psychographic segments, the marketer must understand consumers': Multiple Choice self - values, self - concept, and lifestyles. age,
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To develop psychographic segments, the marketer must understand consumers':
Multiple Choice
selfvalues, selfconcept, and lifestyles.
age, income, and education.
gender, race, and religion.
disposable personal income, benefit perceptions, and alternative egos.
buying patterns and behaviors.
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