Question: To develop psychographic segments, the marketer must understand consumers' Multiple Choice buying patterns and behaviors. disposable personal income, benefit perceptions, and alternative egos. self -

To develop psychographic segments, the marketer must understand consumers'
Multiple Choice
buying patterns and behaviors.
disposable personal income, benefit perceptions, and alternative egos.
self-values, self-concept, and lifestyles.
gender, race, and religion.
age, income, and education.
To develop psychographic segments, the marketer must understand consumers' Multiple Choice

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