Question: Help Save & Exit Sut Many organizations have multiple brand names that offer similar products. For example, Banana Republic, GAP, and Old Navy are part

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Many organizations have multiple brand names that offer similar products. For example, Banana Republic, GAP, and Old Navy are part of the same company. General Motors offers vehicles under the names of Chevrolet, GMC

,

Cadillac, and others. When organizations offer multiple products under different names, one of the potential hazards is that one part of the organization may "steal" customers from another part of the same organization. This effect is known as

Multiple Choice

multiplicity confusion

the inefficient options paradox

marketing suicide

the variation conundrum

cannibalism

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