Question: Help Save & Exit While shopping online for cleaning supplies, Hana visits a website she heard advertised on a podcast. Although she was not familiar

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Save & Exit
While shopping online for cleaning supplies, Hana visits a website she heard advertised on a podcast. Although she was not familiar with this particular firm, Hana was able to learn about the company's value proposition as well as the benefits of its products. As a result, she decided to try out one of the company's most popular products. Which aspect of the 4E framework does this represent?
Multiple Choice
excite the customer
engage the customer
experience the product
employ the product
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educate the customer
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 Help Save & Exit While shopping online for cleaning supplies, Hana

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