Question: Saved Help Save & Exit Submit 4 While shopping online for gardening supplies, Louisa visited a website for a company she had heard advertised on

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While shopping online for gardening supplies, Louisa visited a website for a company she had heard advertised on HGTV

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Although she was not familiar with this particular firm, Louisa was able to learn about the company's value proposition as well as the benefits of their products through their website and decided to purchase a product. Which aspect of the

4 E

framework does this represent?

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Multiple Choice

excite the customer

engage the customer

experience the product

employ the product

Saved Help Save & Exit Submit 4 While shopping online for

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