Help

Tue Apr $309$:$58$ PM

Mimic App by Stukent

Finish update $$

Help

AJ Aubry

Big Idea $2$

A $-$ Attention

How attention grabbing is the asset?

$q,$

B $-$ Benefit

How well is the benefit communicated?

$q,$

L $-$ Linkage

How strong is the linkage to the brand?

$q,$

$$ Soft$-$Ts shirts are made of a $\frac{50}{50}$ blend of recycled and organic cotton, making them one of

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$q,$ E $-$ Equity

How well will the asset hold up over time and across multiple platforms?

Run Simulation

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