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ing goals, while keeping the costs as low as possible 6-23 The advertising agency promoting a new productie hoping to get the best possible exposure in terms the number of people the advertising reaches. The agency will use a two-pronged approach: focused Internet advertising, which is estimated to reach 200,000 people for each burst of advertising, and print media, which is estimated to reach 80,000 peo- ple each time an ad is placed. The cost of each Inter- net burst is $3,000, as opposed to only $900 for each print media ad. It has been agreed that the number of print media ads will be no more than five times the number of Internet bursts. The agency hopes to launch at least 5 and no more than 15 Internet bursts of advertising. The advertising budget is $75,000. Given these constraints, what is the most effective advertising strategy? ...... malron tenac of mo