Question: _ _ _ _ _ _ _ _ helps marketers pay attention to the performance of their efforts in their campaigns, initiatives, and channels and

________ helps marketers pay attention to the performance of their efforts in their campaigns, initiatives, and channels and can serve as a control mechanism when necessary.
Question content area bottom
Part 1
A.
Marketing metrics
B.
Predictive analytics
C.
Web scraping
D.
Sentiment analysis
E.
CRM

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