_________________________________ helps marketers understand how a product or idea spreads through a group of people.

		The diffusion of innovation model
		The product life cycle model
		The change adaptation model
		The test marketing model
		The population density model

Test marketing can be used to In order to evaluate the strategy for a new product launch. To get reliable information, the test market study should ____________________________.

		be limited to urban areas such as New York and Chicago
		be conducted in a city where the demographics of the population is representative of the overall population
		only include consumers who are used to test market studies
		focus on markets with sufficient media spillover from other cities to increase media alternatives
		be clearly announced to potential buyers so that they are aware that it is a test marketing campaign

A company's employees should be involved in the _____________________ of product development since they often have firsthand information about customer needs and interests.

		concept testing
		test marketing
		prototype development
		idea screening
		idea generation