Here are some facts from the case. Based on the information in the case, assess

the trend in the macro environment $($STEEP ANALYSIS$)$ and determine if this

factor seems to be an OPPORTUNITY $($O$),$ a THREAT $($T$),$ or have no impact $($N$).$

Remember, opportunities are trends in the ENVIRONMENT that will make it easier

for firms in the industry to make money. A threat is a trend in the ENVIRONMENT

that will make it harder to make money.