Here are the directions for HW #$5.$ HW #$5$ is due before the start of class on Wednesday, March $6$th$.$ This is a $30-$turn simulation. Do not make any changes once you start the simulation.

Remember to use the following traits.

Urban Commuters

Square shape, basic straps, advanced material, no features, tan

MSRP $$65$

Distribution Channels

Direct, High End Outdoor, Fashion Boutique, Dept Store, Online Discount Retailer, University Store

Media and Message$($s$)$ assigned are in this spreadsheet. HW #$5$ Traits $-230.$xlsxDownload HW #$5$ Traits $-230.$xlsx

Step $1-$ Run the simulation described above and record your results in the tracking sheet.HW #$5$ Tracking Sheet$-1.$xlsxDownload HW #$5$ Tracking Sheet$-1.$xlsx

Step $2-$ Modify only the Media and Message$($s$)$ to increase the Units Sold, Net Profit, and achieve Return on Marketing $($ROM$)$ between $100\%$ and $150\%,$ record your results in the tracking sheet, and upload to Canvas before the start of class on Wednesday $6$th$.$