Here are the questions I need help with. I'm lost , also could you explain how

Abby works in Marketing for a major cell phone provider. As a market analyst, one of Abby's jobs is to monitor the ads of competitors to check for strategic shifts and possibly deceptive advertising. Recently, Abby discovered a claim by her company's major competitor that she believes to be very deceptive. The ad aired during the NBA playoffs and millions of people saw it. Abby is bringing her complaint of deceptive advertising to the FTC's attention. In order to navigate this process effectively, Abby needs to better understand the FTC complaint procedure. Allegations of unfair or deceptive advertising come to the FTC's attention from a variety of sources, including competitors, consumers, other government agencies, orthe commission's own monitoring and investigations. Once the FTC decides a complaint is justified and warrants further action, it notifies the offender, who then has 30 days to respond. Read the report and answer the questions below to generate the best plan for Abby to have her complaint addressed by the F TC. Abby works in Marketing for a major cell phone provider. As a market analyst, one of Abby's jobs is to monitor the ads of competitors to check for strategic shifts and possibly deceptive advertising. Recently, Abby discovered a claim by her company's major competitor which she believes to be very deceptive. The ad aired during the NBA playoffs and millions of people saw it. Abby is taking her complaint of deceptive advertising to the FTC's attention and wants her competitor to publicly admit that they were deceptive and inaccurate in their ad. In order to navigate this process effectively, Abby needs to better understand the FTC complaint procedure and how the process works. 4. Abby and her company are very happy as the complaint has been upheld by the administrative lawjudge and the commission. After this has happened, the Multiple Choice 0 matter is closed. 0 consent order can be signed, 0 advertiser can appeal me case to the federal courts. O advertiser must run corrective adverllsing. O ceasea nddesisl order expires. 5. The appeal process may take some time, during which Abby's firm and the FTC may want to stop the advertiser from engaging in the deceptive practice. This can be achieved through a(n) Multiple Choice 0 cease-and-deslst order. 0 advertising substantiation. Q consent order. 0 corrective advertisement. 0 it can't be stopped until the appeal process is complete. 1. Abby and her firm want several things from the competitor, but most important is that the competitor admits guilt publicly. The advertiser has offered Abby a settlement via a consent order. Abby should Multiple Choice O sign the order because a signed consent order is a public admission of guilt by the advertiser. O not sign the order because consent orders are typically the most expensive way to settle a complaint. O not sign the order because a consent order does not constitute an admission of guilt by the advertiser. O sign the order because the advertiser will be forced to run corrective advertising. O not sign the order because the advertiser will still be able to run the ad.65,000+ live-star reviews 2. Abby wants her complaint heard quickly and a response given by the competitor. Abby is planning to quickly submit her complaint without much preparation, which is a Muitipie Choice O good decision because all the companies who receive complaints are iorced to respond within 30 days. bad decision because she needs a thoughtful. compelling reason for the FTC to view the complaint as in: bad decision because competitors are not allowed under FTC regulations [0 lodge a complaint against if good decision because her competitor will be forced to stop running the ad immediately. 0000 bad decision because it might bring bad publicity to her company. 3. If Abby's firm chooses not to sign the consent decree and the complaint is contested, a hearing can be requested before Multiple Choice O the Supreme Court. 0 the full ve-member FTC commission, an administrative lawjudge employed by the Frc but not under its influence. ajudoe In the state where the advertiser is located. 0 O the FCC. O