Question: Here are the topics for your class project: (pick any one) 1. An analysis of prevalent go-to-market strategies in the tech startup sector (any sub-sector)
Here are the topics for your class project: (pick any one) 1. An analysis of prevalent go-to-market strategies in the tech startup sector (any sub-sector) 2. Entry strategy into the food industry in Bangladesh (any sub-sector) Option 1 is meant to be a qualitative analysis paper. You are expected to: (i) start with an introductory literature review on the topic (both go-to-market strategy review, & tech startup nature and review); (ii) your methodology explained; (iii) presentation of data you have collected (both primary & secondary; primary data [structured interviews, etc.] is of utmost importance); (iv) rigorous analysis of the data using the tools learned in class; (v) state you findings with rigor; (vi) [this is optional] conclude with suggestions for future research. Option 2 is meant to be present entry-strategy into the food industry [any sub-sector]. This should look like a fool-proof business plan, with all the trimmings of the strategy you have learned in class.
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