Here is an assignment for you $$Case Study Assignment for Entrepreneurship Students$$

Title: Developing a Sustainable Business Venture

Objective:

To help students apply entrepreneurial theories, analyse real$-$world scenarios, and develop critical thinking by addressing challenges and opportunities in launching a sustainable business venture

Case Study Overview:

Scenario:

You are a budding entrepreneur in a developing country with a vision to start a sustainable business. Recognizing the environmental challenges faced by your community, you decide to create an innovative product or service that addresses these issues while ensuring profitability and scalability.

Instructions:$$

Research and Analysis $(20$ marks$)$:

Identify a pressing environmental or social issue in your community.

Research existing solutions and their limitations$.$

Discuss how your business will address this gap innovatively.

Business Concept Development $(30$ marks$)$:

Define your product or service.

Explain your unique selling proposition $($USP$).$

Describe your target market and customer profile.

Outline your business model $($how you will make money$).$

Sustainability Strategy $(20$ marks$)$:

Explain how your venture will promote environmental, economic, or social sustainability.

Propose measures to ensure the long$-$term viability of your business.

Marketing and Branding $(15$ marks$)$:

Develop a basic marketing plan to promote your product$/$service$.$

Suggest branding strategies to position your business in the market.

Financial Planning $(15$ marks$)$:

Prepare an estimated startup budget, including projected expenses and revenue for the first year.

Identify potential funding sources and explain how you will raise capital.

A $3-5$ page report $($typed$,$ double$-$spaced, Times New Roman, font size $12)$

A presentation slide deck summarizing your key points