Here is an assignment for you "Case Study Assignment for Entrepreneurship Students

Title: Developing a Sustainable Business Venture

Objective:

To help students apply entrepreneurial theories, analyze real$-$world scenarios, and develop critical thinking by addressing challenges and opportunities in launching a sustainable business venture

Case Study Overview:

Scenario:

You are a budding entrepreneur in a developing country with a vision to start a sustainable business. Recognizing the environmental challenges faced by your community, you decide to create an innovative product or service that addresses these issues while ensuring profitability and scalability.

Instructions:

$1.$ Research and Analysis $(20$ marks$)$:

a$.$ Identify a pressing environmental or social issue in your community.

b$.$ Research existing solutions and their limitations$.$

c$.$ Discuss how your business will address this gap innovatively.

$2.$ Business Concept Development $(30$ marks$)$:

a$.$ Define your product or service.

b$.$ Explain your unique selling proposition $($USP$).$

c$.$ Describe your target market and customer profile.

d$.$ Outline your business model $($how you will make money$).$

$3.$ Sustainability Strategy $(20$ marks$)$:

a$.$ Explain how your venture will promote environmental, economic, or social sustainability.

b$.$ Propose measures to ensure the long$-$term viability of your business.

$4.$ Marketing and Branding $(15$ marks$)$:

a$.$ Develop a basic marketing plan to promote your product$/$service$.$

b$.$ Suggest branding strategies to position your business in the market.

$5.$ Financial Planning $(15$ marks$)$:

a$.$ Prepare an estimated startup budget, including projected expenses and revenue for the first year.

b$.$ Identify potential funding sources and explain how you will raise capital.

A $3-5$ page report $($typed$,$ double$-$spaced, Times New Roman, font size $12)$

A presentation slide deck summarizing your key points

Evaluation Criteria:

Creativity and innovation $(20\%)$

Feasibility of the business idea $(20\%)$

Depth of research and analysis $(20\%)$

Alignment with sustainability principles $(20\%)$

Clarity and professionalism in report and presentation $(20\%)$

Encouraging students to use real$-$life examples, apply entrepreneurship theories, and incorporate data to strengthen their case.