Here is an example: Term Business Name Define the term. Apply it to the SCENARIO BUSINESS the Descriptive and Distinctive Terms to describe the business that ideally help the Target Customer associate positively with my venture. For the SCENARIO BUSINESS, I would name the company "Nechako Marketing Services Here are your actual problems, for marks: USE YOUR OWN WORDS (8 points each) # Term Define the term. Apply it to the SCENARIO BUSINESS A Business Vision B Elevator Pitch C Business Mission 0 Invisible Competitor E Competitive Intelligence 1. F Marketing Mix ("The 4 Ps") Name each "P", then describe it for the SCENARIO BUSINESS 2. 3. G Demographics HPsychographics