Here is Part II, total 12 points - 1. You cannot avoid using translation techniques when doing marketing research in a foreign market. Please list three translation techniques: 1) (1 point) 2) (1 point) 3) (1 point) 2. Case study: Ketchup in Japan (9 points; 4 questions, 2 points for each except question 2) is 3 points) Example After learning that ketchup was not avail- able in Japan, a U.S. company is reported to have shipped the Japanese a large quantity of its popular brand-name ketchup. Unfortunately, the firm did not first determine why ketchup was not already marketed in Japan. The large, affluent Japanese market was so tempting that the company feared any delay would permit its competition to spot the "opportunity" and capture the market. A marketing research study would have revealed the reason behind the lack of availabil- ity of ketchup: soy sauce is the preferred condiment in Japan Please help the company in the above mentioned case of ketchup in Japan design a marketing research plan to find whether Japanese consumer will buy ketchup, and who will buy it. Please use the company Eli Lily's case (attached) as an example to design the research by answering the following questions: 1) (2 points) Do you want to do secondary data research? If yes, where do you want to find data? Please iustify vour answer Please help the company in the above mentioned case of ketchup in Japan design a marketing research plan to find whether Japanese consumer will buy ketchup, and who will buy it. Please use the company Eli Lily's case (attached) as an example to design the research by answering the following questions: 1) (2 points) Do you want to do secondary data research? If yes, where do you want to find data? Please justify your answer. 1 2) (3 points) Do you want to do primary data research? If yes, do you want to do qualitative research or quantitative research, or both? Please justify your answer. 3) (2 points) If you are going to do qualitative research, do you want to do in-depth interviews or focus group interviews? Please justify your answer. 4) (2 points) If you are going to do quantitative research, such as survey, who will be your data sources? (Hint: Do you want to collect data from consumers, retailers, and/or restaurants or others or all of them?) Please justify your