Here is the complete annotated bibliography for the three references you provided, formatted in APA style: Annotated Bibliography Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27. https://doi.org/10.1002/mar.20761 In this exploratory study, Ashley and Tuten examine the innovative strategies employed in social media marketing, focusing on branded content and its impact on consumer engagement. The authors analyze various creative approaches that brands utilize to connect with consumers on social media platforms. The findings suggest that engaging content significantly enhances consumer interaction and brand loyalty. This source is essential for understanding how creative strategies in social media can influence consumer behavior, making it highly relevant to my research on digital marketing's impact on consumer engagement