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Module 6 Assignment 1 In chapter 6, you learned how to understand consumer behavior. In this assignment, I would like you to evaluate your consumer behavior. 1. List five purchases (one big purchase and four medium or small purchases: small or big in price). 2. For each purchase write a list of what other brands you were also considering (evoked set)? 3. Determine whether you used internal or external information search for each purchase? 4. Which of your purchases were planned and impulse? 5. What was the level of involvement for each purchase(high or low)? Why? 6. After reviewing your answers, what did you notice about your purchasing behavior? Example: 1. Items I bought: Tea and donut Laptop Conference Body Polish Candle 2. My evoked set was the following: Tea and Donuts: Starbucks, McDonald's, and Paris Baguette Laptop Lenovo, Mac, Samsung, and HP Conference: Danielle Leslie and Maya Elious Body Oil: Shaun Leon, Tree Hut Sugar Scrub, and Dove Candle: White Barn (Bath & Body Works), Chesapeake Bay, and Meyers 3. Internal vs. External Search My tea and donut purchase required an internal search. I bought tea and donuts from Dunkin Donuts because it was cost-effective. I order time. My laptop was a combination of internal and external searches. For this purchase. I settled on a Lenovo because I had previous experience cheapest amongst competitors. When I went to Best Buy the associate listened to my needs and gave me advice. Before going to the store. 11 evoked set on the Best Buy website. 3. Internal vs. External Search My tea and donut purchase required an internal search. I bought tea and donuts from Dunkin Donuts because it was cost-effective. I order the same thing every time. . My laptop was a combination of internal and external searches. For this purchase, I settled on a Lenovo because I had previous experience with it and it was the cheapest amongst competitors. When I went to Best Buy the associate listened to my needs and gave me advice. Before going to the store. I looked up my evoked set on the Best Buy website. The tickets for the conference were an external search. I found Maya through Instagram, and Danielle through a webinar. I attended Maya's conference. Shaun Leon's body oil was an internal search: I used their product prior The White Barn candle was an internal search: I used the product prior. 4. Planned vs. Impulse Tea and donut (Impulse) Laptop (Planned) Conference (Planned) Body Polish (Impulse) Candle (Impulse) 5. High or Low Involvement Tea and donut (Low Involvement) o I buy the same thing every time I come to Dunkin Donuts. Laptop (High Involvement) This was a big purchase and considered it an investment Conference (High Involvement) o This was a big purchase and I considered it an investment Body Polish (Low Involvement) o I bought this product before. Candle (Low Involvement) o buy the same candles every time. After looking at my purchases. I have realized my purchases the most expensive had higher involvement and they were planned. I spent more time researching the product online and in-store. However, low-involvement purchases took minutes