Here is your task:

Part A:

Analyse the data from Company A and Company B to determine the impact of leasing handsets on financial performance. State and apply your own assumptions, and identify the metrics you would use to perform a financial forecast for Company X$.$

Part B:

Apply the metrics and performance impacts you have identified to forecast the upside in terms of the key metrics for Company X$.$ To do this, first assume that Company X will grow at industry average, then assume it will grow at the same rate as Company A$,$ which introduced leasing. Comparing the two forecasts will allow you to calculate the net impact of leasing.